A cost effective video, done a few months ago for JPH Equipment of Kingston in Brisbane that video documents their desire to stay ahead of the latest in trends In agricultural equipment design from around the world. The video was completed in under three days, including scripting and approvals.
I'm beginning to see a lot more videos taking the place of monthly or bi-monthly display advertising in industry magazines, Web video has the added bonus of still being visible on your website and to your customer many years after the initial production.
If you'd like to find out how BlueCrystal Creative can I help you reach your customers in a cost-effective manner, that generates enquiries and educate customers for years after the initial investment call Peter on 0418752103 .
JPH Equipment News Agromek 2014
.
. In November 2014 JPH Equipment managing director Jorgen Hansen travelled
to the Agromek show in Denmark. Agromek is Northern Europe's premier
agricultural exposition and was attended by almost 50 thousand visitors
all excited to see a record number of exhibitors showing the very latest
in agricultural machinery, automation and technological innovation,
with over 290 new products alone.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystal Creative I produce Video and Graphics and provide Advertising and Marketing Support for small business Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
Mobile users are more than 45% of all web searches and growing
IS your site ready
There are some important new and major changes
happening to the Google search code that will affect how your will be found. As you have seen for yourself,
surfing the web on mobile devices is no longer a growing trend – it's
daily business reality. Google recently announced that starting April
21, there will be changes rolling out to their SEO ranking algorithm.
The changes to the site ranking algorithm are;
Smartphone-friendly;
With more than 40% of web sites visits done on smartphones, it is now
critical have a smartphone-friendly version of your website, this is
done by having a 2nd version of your site, that’s redesigned for mobile,
hidden behind the normal desktop site that phones are redirected to and
since it’s a separate set of pages, the options are unlimited, less
text, no flash, smaller videos or even a completely different site
structure.
Client area / Localisation;
This update goes hand in hand with the first, it aims to provide users
entering localised search terms (such as ‘pubs in southport’ or
‘Beenleigh butchers’) with more accurate and useful results.
Social Media, Blogs & Videos;
Over the next 3-4 months social media will become even more of a
ranking factor for Google, as it uses social media to work out what site
are cool/important to real people. Combined with the opportunity to
reach out and connect with your audience and increase your company
visibility the need to be active on Social Media has grown immensely.
& (2) (backlinks) ie: Links to your site from other sites, show that
you have build relationships with your clients. Theses
links/post/videos etc are counted if they are from from relevant (to
your business) and quality sites Google.
As
you can see the first two of these changes ties directly into making
the web more mobile/smartphone friendly, So summing up it's important to
have:
* A mobile friendly upgrade to your site, (Mobile friendly menus, larger text etc)
* Clear Localisation, (where you are and operate)
* Quality social media posts creating backlinks from other sites
As mobile traffic continues to skyrocket, and attracting new clients
becomes more important it’s critical to get on the right side of
Google’s mobile SEO ranking algorithm. Google will start to penalize
sites that make mobile browsing difficult and this change will have a
significant impact in your sites search results VERY SOON.
Call me to chat about the required changes you need to make
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystalCreative I provide Graphics, Advertising and Marketing Support for small business with key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
Have you given your customers anything for free lately?
I know that doesn't sound logical, you're in business to make money right. But when you look at it from the other side of the table, the main reason you or anyone else browses the internet, calls or walks into a store is to find information. And finding the right information and getting something for free will in most cases will give potential customers a better opinion of your business and your website. Do it often enough and people will start to think of you as a friend!
That's right I said friend when you're on Facebook, LinkedIn, Pinterest or using Twitter - it's called social media for a reason, people (your customers) want to feel useful and involved. By shareing something thats interesting, new or poorly understood on social media (your information), your customers can share with their friends and the rest of the world. WHY? It makes them (your customers) look good and feel involved, Best of all they know which of their friends are interested in your service business or product. How good is it when your customers are selling your product or service for you, for free, on their own time, now you are correctly using social media.
It's important to understand that, Just pushing an typical advertising on social media is like somebody showing up at the door, trying to get you to change power suppliers at 6:30 on Tuesday evening, NOT GOOD ~ You where thinking along the lines of "Go away" but it probably took a bit longer to say.
Take the time, do it right and your customers will be selling your product or service
for you, for free, on their own time.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystalCreative I provide Graphics, Advertising and Marketing Support for small business with key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
It doesn't matter what business you're in, there is always something that customers want to know, how does it work, how can I make it better, is there a cheaper/faster way to do it, there's dozens of questions that people want to know about your product, business, or your industry and guess who knows the answer; You Do! So why not tell them?
Take the time to make a fact sheet of those standard questions that you get asked all of the time ad some illustrations or photos whatever is needed, it dosen't have to be a work of art, because customers really want to know.
Once you've got it completed, pass it to your friendly local graphic artist for a touch of polish, then you can place your new article or flyer on your website, use it on your on your social media pages (Twitter, LinkedIn and Facebook) or make it part of your monthly mail out. Your customers will Love it and in our lot of cases share it with friends because they really want to know what you know
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystalCreative I provide Graphics, Advertising and Marketing Support for small business with key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
If you're like almost every other small business owner, You've got a website and that's great, I'm happy for you. But when was the last time you updated it? Added a new item content, and then linked that content it to your social media?
Typically most small business websites are only updated sporadically and social media posts may happen a couple of times a year if you're lucky. I'm not just suggesting that you do this because it makes you look good,
Search engines (or at least the 80% that's Google) has changed how your website rankings are calculated, and that's important. As of the last few updates, Google pays very little attention to the traditional things that it use to like "Meta tags" and "keywords" - the thing that count the most at the moment is real content - real stories - real pictures, REAL things that real people want to know and share.
Sadly going from scratching your head and changing a few keywords to actually writing an interesting story of 300 to 500 words requires a little more discipline. For most people remembering to stop day to day work, to try and come up with a different artical idea every month or even every week is really time consuming and quite taxing. Add in that real world time pressures of business, bookwork, partners and children an it seems like all your time is gone, but that fact is like any other form of housekeeping this is something you must do.
One of the techniques that I use is to create a calendar and sit down quietly by myself and come up with half a 10-15 ideas and then ad in the different holiday or events Christmas Easter et cetera and then start putting marks on the calendar wher each headline would work best, Now look at what gaps are left. When you approach it this way it's not as hard as it first seemsto come up with a post a month or even to
OK you've actually planned your headlines, try adding a few subheadings, or even an outline, it's much easier to finish, you might even be able to sub it out to somebody like me (BlueCrystal Creative, yep that's our plug)
If you can manage to at least build your frame work of headings, subheadings and news story ideas, then the next time you have a quiet day year right guess what you could do that if it was a quiet day you could probably knock over two or three of them and set them up automatically. If you're using a Blog, WordPress or CMS that allows you to set go live dates, that publish automatically you can even get that post to feed Facebook and Twitter. So get your web updates plan worked ona start writing.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of Bluecrystal creative we're a Brisbane Graphics, Advertising and Marketing Support company for small business with my key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418 752 103 or visit www.bluecrystalcreative.com Beenleigh - Australia
How confident are you that you Business can meet the challenges created by marketing and communications changes flooding through the Internet? In just 10-15 years the ‘Net’ has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B. Just as print media is losing market share to online services, traditional style print based advertising is losing its effectiveness.
Hello, my name is Peter FitzGerald. I am an internet marketing support specialist.
If your website is a static site (i.e. text & pics, like a newspaper) and designed to explain your services or promote your products? that a great start, however this ‘traditional’ approach can place you at risk as the digital communication ‘revolution’ sweeps the business world. Most people now are impatient for the information they require and use a computer, smartphone or tablets to look for, or compare products/services. Simply put, the old style sales model is broken and having a website ‘optimised’ to cater these devices is no longer an option. It is a necessity!
I can show you how to make the you Businesses website more effective! Best of all, I can show you how it can be modified at minimum cost to cater to the new technologies, yet preserve your current image.
I will call you this week to talk about how you can integrate new video/multi-media technologies into your current web site at minimum expense. I can show you how to integrate social media, implement search engine optimisation, use product video to show how you’re your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with minimum cost using your current website.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of Bluecrystal creative a Brisbane Graphics, Advertising and Marketing Support company for small business with my key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
With BlueCrystal Creative getting a website has never been easier. We walk you through step by step, photos, text & design getting you online in as little as 4 days.
When was the last time you used the Yellow Pages? In just 10-15 years the web has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B. Just as print media is losing market share to online services, traditional style print based advertising is losing readers and its effectiveness. However if your online your business marketing has an unlimited reach, is many times more cost effective than the Yellow Pages or print and can be found by mobile users. Now more than ever before Australian consumers are more likely than ever before to use the internet to find products and services and we understand that getting the most out of your web site is important.
BlueCrystal Creative is a web design company will be your partner in implementing everything you need. You don't have to know how to write, design or market your website. You'll save time in the short-term and money in the long-term. We can integrate social media, implement search engine optimisation, create and use product video to show clients how you're your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with reasonable cost.
We provide Fast, fully supported Australian and US based hosting services.
The cost to run your own web site is now affordable as all our customers have access to the World's Easiest Self-Update Console. This means your web site does not need the help of a web site designer to make small changes or add a new photo that can cost hundreds per update. Advantages of updating your own site not only gives you the ability to update your information, it also allows you to build online marketing campaigns, promotions, specials, etc and keep them up to date.
BlueCrystal Creative offer content writing, blog copywriting, and photography that provides you with a content driven website with a positive marketing strategy suited to your business. BlueCrystal Creative is a Brisbane design company, located between Brisbane and the Gold Coast. We create Marketing, Advertising & Social media content for Small Business, and offer quality Design, Print, Web, Packaging, Photography, Video & Email Marketing
SPECIAL OFFER - Ten 2min product videos for as little as $2400
This is targeted offer designed to build website content and increase site traffic and sales conversions. Google loves any site that's consistently adding new content and video is king. Adding a new product videos to a website every month for 10months is the same cost as newspaper or magazine advertising but video has a lifespan of many years and will still be getting customers for years.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of Bluecrystal creative a Brisbane Graphics, Advertising and Marketing Support company for small business with my key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
Since 2001 all businesses come under the Criminal Code and compliance with requirements of various government departments is mandatory. Even more daunting is the fact that you are now obliged to know all the rules or be criminally liable if an accident happens as there is a presumption of guilt if companies cannot demonstrate ‘a culture of compliance’. Here are some examples.
You are obliged to provide staff, customers and visitors with a safe environment.
It is a criminal act to behave in way a court might decide is ‘misleading and deceptive’.
You can be held responsible for the performance of the products you have sold or work you’ve done. Worse you can be sued (or even jailed) if someone using your product is injured or killed even though you know the product is perfectly safe when properly operated.
Four simple tips can help keep you clear of the courts and sleep soundly at night...
The most important defence in creating a safe environment is to show you took ‘timely & reasonable’ steps to avoid the possibility of an accident. Make sure your factory, office or shop has relevant signs or stickers to warn where there is a potential risk of a fall or an accident. It works and is cheaper than lawyers and can keep you out of jail.
In you sell products that can be dangerous when not properly operated have a video made and put online so that you can demonstrate that you took reasonable steps to show the correct way to operate and maintain them.
Regularly review the various areas of risk and compliance with staff. As the owner and/or manager YOU have a duty to ensure they are fully aware of the exposure to potential criminal charges. Experience suggests a company found to commit a breach of the law may face lower penalties. Take out some form of Directors insurance, even though the cover may not be comprehensive.
It is also a good idea to have ready names of qualified business advisers that can guide you through the maze of compliance.
Where is small and medium size business most at risk? Experience suggests it is in the areas workplace health and safety, and damage to the environment. Remember correct signage and easy access to relevant information is the first step to avoid costly litigation or even worse, a tragedy that will scar you forever.
BlueCrystal Creative media & design Brisbane Australia, Ph 0418 752 103 www.bluecrystalcreative.com Affordable and creative advertising and marketing solutions.
With OH&S and Compliance issues being what they are, FUZZY! it doesn't cost much to cover yourself in case of liabilities.
BlueCrystal Creative experience in creating custom industrial warning has labels that help ensure dangers are displayed and your obligations as a director or manager are met.
We have wide ranging industrial experience and are fully capable of reading electrical schematics and hydraulic flowcharts. We can create labels that correctly translate the danger or personal obligation to the user.
With a full range of design and production capabilities, BlueCrystal Creative has the proven ability to design, produce and supply almost any safety sign, safety label needed.
Our experienced designer can create to your exact requirements so that the message is accurately communicated, reducing risk, protecting people from harm and protecting yourself from liabilities.
How often when renewing or getting new signage for your business do you consider the
whole building and its environment? At BlueCrystal Creative we often have people coming to us, seeking new
or upgraded signage for their business without even considering the
building or street it's going to be seen in!
Before you start your signage review, take a photo of the outside
of your
building, stand and truly look what the oncoming traffic can really see.
Do plants, or other signs predominantly fill
the environment, can you make out the shape of the building from the
street? Take a moment to try and view the building actually as a first
time client does, OK now consider what
colours in your logo pallet could be used to contrast you business
against the background, in some cases by choosing one of your logo's
stronger colours
and repainting the entire building in just that colour, a much smaller
sign can
be used to even greater effect, because the whole building now acts as a
logo. You often see this used to great effect by major chain
operations, you can drive along
a busy street and see the whole building painted in their corporate
colour and
recognise it instantly
A second advantage of using the corporate colour, is that it's the equivalent of adding white space
around the logo which in a visually confusing street can add a
great deal of clarity
If you would like to find out about how to use you're building for best effect call us at BlueCrystal Creative today and ask us about the science of Business signs
BlueCrystal Creative ~ Quality signs for your small business
BlueCrystal Creative media & design Brisbane Australia, Ph 0418 752 103 www.bluecrystalcreative.com Affordable and creative advertising and marketing solutions.
When Ford (USA) launched its Explorer SUV video via Facebook last year, it was more effective than a Super Bowl ad, guess the cost of 30sec Super Bowl time.
QUICK STATS Fords Explorer facebook page got 232,556 likes & 2,786 on share's (people talking about it) In plain english that means is nearly a quarter of a million people acknowledged liking the product
shared with there friends and 2,786 went even further by activity promoting the product.
Lets compare that
Mainstream media, in a city of 2~2.5 million, where just under 10% of the population is interested in the product (232,556 people) and watched the TV advertisement, and being traditional broadcast if you are trying to reach other city's you double, triple your cost (or more) Also once your purchased block of air time is gone, it's gone
Social Media = All of the above with out the cost, Oh did I mention that's this is world wide and 24/7 and will be available for years
- If you produced a funny, informative or captivating video then
- placed it on your companies facebook page
- then of your 20 "friends" "Liked" it and put it on their Facebook page
- that alone has increased
your website link back right there
- then those 20 peoples video posts were seen
by 220 their friends
- now that one video explains your product has the
possibility of being seen by
- 8000 people looking at it that way maybe videos not that expensive after all
QUICK STATS - The average number of friends a person has on Facebook 229
Video on your website can increase page retention time by 300%
BlueCrystal Creative media & design Brisbane Australia, Ph 0418 752 103 www.bluecrystalcreative.com Affordable and creative advertising and marketing solutions.
Over the years I've worked in or on almost every form of advertising TV, newspapers, want-a-be agency's, signs, corporate multi-nationals, recording studios, publishing, flags & banners - and only thing I can tell you as an absolute certainty is. . .
Advertising as you know it is dead
Just think how much the world has changed in the last five years, the exponential growth of the Internet, social networks, YouTube. The explosion of tablet's, smart phone's and web enabled to televisions in to the home, honestly when was the last time you bought a newspaper, It's all iPads and smart phone's now.
And it's only likely to get worse remember the family sitting around the TV as little as five years ago today most likely everyone in your house is watching a different show/video/game some of then not even available in Australia as a matter of fact YouTube itself estimates that 90% of all web traffic will be VIDEO by 2014
So let's stop and look at what your options are today if you spent $2000 on advertising On TV even with out production costs it's gone in 30 to 60 seconds and that's a non-prime on time slot
On radio depending on market and station it's gone in anywhere from a day to week-and-a-half
Bet you cash on a newspaper it's gone in a week or maybe just a one day on a weekend
In Yellow Pages it's gone in year and that's not a big add
Now where starting to get some return for our outlay, build a cheep website and maybe that will be good for 3 to 6 years, as long as your writing a little new content now and then.
Signs give a good return and have a life of perhaps five to 7 years, signs work well for business who's customers are in the local area.
But if you have the right type of video content online it can still be working for you 10 years or maybe 20 years later, for example if you sell playgrounds a video on how to choose, site, build & maintain you playground will be relevant for years, if you sell wholesale food stuffs recipes and storage tips will be usable for years. And because it's on Youtube once the production is complete it's free for all those 10 years, it increases your SEO and builds your business's on-line brand and most importantly provides your customers with information the really want
So you have a clear choice to make, stay with TV, radio & newspapers, or give me a call and let me show you how a mix of video, social networks, can be no more expensive.
I'm Peter FitzGerald from BlueCrystal Creative and we do YouTube for Business
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
BlueCrystal Creative's new video show reel Feb2012~Feb2013
I’ve uploaded to YouTube my new video show reel Feb2012~Feb2013 which features a selection of clips from
some of my recent 20+ videos in the last 12 months, the show reel highlights of my work as film maker, cameraman and editor as well as a little animation. Thought you might like to see it.
Thanks, Peter FitzGerald from
BlueCrystal Creative and
we do
YouTube for Business
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
NEW HD Trade Video for RMP - Remote Maintenance Planner
B & N Crane Repairs asked what was most important to owners and
operators and have now developed RMP. Remote Maintenance Planner
provides timely and accurate information for fleet owners directly from
the unit. RMP provides the engine hrs that you need for precise
servicing scheduling in near to real time, with email feedback reminders
on when the next service is due, high or low battery voltages and what
ever "Engine Topics or unit condition alerts you've configured the on
board RTU to provide plus GPS tracking all in almost real time.
If you'd like to know more contact,
B&N Cranes for Repairs, Crane Servicing and Engineering
Office (07) 3265 1176 or Troy Hand: 0423 561 111 www.bncranes.com.au
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
BlueCrystal Creative is very proud to announce the launch of the new JPH Equipment website and 5 Videos, Its been a very rewarding journey and I'm very proud of the resultthat we've achieved.
JPH Equipment sells an Australian built Windrow Turner that’s comparable
to any Windrow Turner currently sold in the World. Available in 2
sizes: CT360 or CT270 (both towable) to ensure you have the right
Windrow Turner for your Recycling/Composting Waste Management needs, and a range of other supporting products. JPH Equipment's manufacturing division is a well established,
reputable manufacturer who have been designing and building machinery
for well over 25 years. Their speciality is designing machinery that is
simple to use and operate but keeping in mind that each unit has to be
durable too. Their well equipped workshop utilises the
latest engineering technology such as CNC machining and laser cutting
etc. They have been supplying to markets across Australia and overseas.
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
Congratulations to the girls at My Midwives Brisbane South for opening the new practice.
BlueCrystal Creative has just completed new signage for Melinda, Diane & Toni at MyMidwives
Brisbane South, in Beenleigh. The Girls provide pregnancy, labour, birth and post birth care to women and
their families.
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
I sit at my computer to start work and dive right in, large complex jobs requiring complete concentration for hours on end, I've mentioned before "head space shift" (my term) that when moving from Left-Right brain (creative to analytical) or vice versa that you experience a confusion or disorientation and it often takes a moment to compose myself. For me this all so happens on the larger scale, a day or days spent in the wrong side of my head (business/numbers) can make the music hard to find.
After a big day I was finding it difficult to find the music in me, not just to hear the notes or the correct pitch, but also to find the inner musical connection, to close my eyes and feel it, something that is not normally a problem for me.
I think that most people have a problem balancing the different areas of there lives, I wonder if guidance councilors and employment profilers and other people that work out whether your suited for a peculiar type of job, have ever stopped and looked at whether that job is good for as a "whole of life" thing you example; If you are a cut and dry high pressure lawyer where everything is about seeking the best advantage, would that make a personal relationship harder, would you bring these skills into your relationship with your partner or If you were in a structured and attention to detail occupation would that make the randomness of small kids harder to deal with.
What bigger price do we pay for our pay for our occupation, finding your head space shift.
