Do you customers always ask the same questions?

It doesn't matter what business you're in, there is always something that customers want to know, how does it work, how can I make it better, is there a cheaper/faster way to do it, there's dozens of questions that people want to know about your product, business, or your industry and guess who knows the answer; You Do! So why not tell them?

Take the time to make a fact sheet of those standard questions that you get asked all of the time ad some illustrations or photos whatever is needed, it dosen't have to be a work of art, because customers really want to know.

Once you've got it completed, pass it to your friendly local graphic artist for a touch of polish, then you can place your new article or flyer on your website, use it on your on your social media pages (Twitter, LinkedIn and Facebook) or make it part of your monthly mail out. Your customers will Love it and in our lot of cases share it with friends because they really want to know what you know

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of BlueCrystalCreative
I provide Graphics, Advertising and Marketing Support for small business
with key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

What have you done with your web site lately?

If you're like almost every other small business owner, You've got a website and that's great, I'm happy for you.  But when was the last time you updated it? Added a new item content, and then linked that content it to your social media?

Typically most small business websites are only updated sporadically and social media posts may happen a couple of times a year if you're lucky. I'm not just suggesting that you do this because it makes you look good,

Search engines (or at least the 80% that's Google) has changed how your website rankings are calculated, and that's important.  As of the last few updates, Google pays very little attention to the traditional things that it use to like "Meta tags" and "keywords" - the thing that count the most at the moment is real content - real stories - real pictures, REAL things that real people want to know and share.

Sadly going from scratching your head and changing a few keywords to actually writing an interesting story of 300 to 500 words requires a little more discipline.  For most people remembering to stop day to day work, to try and come up with a different artical idea every month or even every week is really time consuming and quite taxing.  Add in that real world time pressures of business, bookwork, partners and children an it seems like all your time is gone, but that fact is like any other form of housekeeping this is something you must do.

One of the techniques that I use is to create a calendar and sit down quietly by myself and come up with half a 10-15 ideas and then ad in the different holiday or events Christmas Easter et cetera and then start putting marks on the calendar wher each headline would work best, Now look at what gaps are left.  When you approach it this way it's not as hard as it first seemsto come up with a post a month or even to

OK you've actually planned your headlines, try adding a few subheadings, or even an outline, it's much easier to finish, you might even be able to sub it out to somebody like me (BlueCrystal Creative, yep that's our plug)

If you can manage to at least build your frame work of headings, subheadings and news story ideas, then the next time you have a quiet day year right guess what you could do that if it was a quiet day you could probably knock over two or three of them and set them up automatically.  If you're using a Blog, WordPress or CMS that allows you to set go live dates, that publish automatically you can even get that post to feed Facebook and Twitter.  So get your web updates plan worked ona start writing.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
we're a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418 752 103
or visit www.bluecrystalcreative.com
Beenleigh - Australia 

http://www.bluecrystalcreative.com/

Websites don't have to cost a fortune.

Your new website doesn't have to cost a fortune.


With BlueCrystal Creative getting a website has never been easier. We walk you through step by step, photos, text & design getting you online in as little as 4 days.

When was the last time you used the Yellow Pages?  In just 10-15 years the web has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B.  Just as print media is losing market share to online services, traditional style print based advertising is losing readers and its effectiveness.  However if your online your business marketing has an unlimited reach, is many times more cost effective than the Yellow Pages or print and can be found by mobile users.  Now more than ever before Australian consumers are more likely than ever before to use the internet to find products and services and we understand that getting the most out of your web site is important.

BlueCrystal Creative is a web design company will be your partner in implementing everything you need.  You don't have to know how to write, design or market your website. You'll save time in the short-term and money in the long-term.  We can integrate social media, implement search engine optimisation, create and use product video to show clients how you're your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with reasonable cost.

We provide Fast, fully supported Australian and US based hosting services.

The cost to run your own web site is now affordable as all our customers have access to the World's Easiest Self-Update Console. This means your web site does not need the help of a web site designer to make small changes or add a new photo that can cost hundreds per update. Advantages of updating your own site not only gives you the ability to update your information, it also allows you to build online marketing campaigns, promotions, specials, etc and keep them up to date.

BlueCrystal Creative offer content writing, blog copywriting, and photography that provides you with a content driven website with a positive marketing strategy suited to your business. BlueCrystal Creative is a Brisbane design company, located between Brisbane and the Gold Coast. We create Marketing, Advertising & Social media content for Small Business, and offer quality Design, Print, Web, Packaging, Photography, Video & Email Marketing

SPECIAL OFFER - Ten 2min product videos for as little as $2400

This is targeted offer designed to build website content and increase site traffic and sales conversions. Google loves any site that's consistently adding new content and video is king. Adding a new product videos to a website every month for 10months is the same cost as newspaper or magazine advertising but video has a lifespan of many years and will still be getting customers for years.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

The Friends of my customers are my customers

The Friends of my customers are my customers

When Ford (USA) launched its
Explorer SUV video via Facebook last year,
it was more effective than a Super Bowl ad,
guess the cost of 30sec Super Bowl time.

QUICK STATS Fords Explorer facebook page got 232,556 likes & 2,786 on share's (people talking about it)  In plain english that means is nearly a quarter of a million people acknowledged liking the product
shared with there friends and 2,786 went even further by activity promoting the product.

Lets compare that

• Mainstream media, in a city of 2~2.5 million, where just under 10% of the population is interested in the product (232,556 people) and watched the TV advertisement, and being traditional broadcast if you are trying to reach other city's you double, triple your cost (or more) Also once your purchased block of air time is gone, it's gone
• Social Media = All of the above with out the cost, Oh did I mention that's this is world wide and 24/7 and will be available for years   

- If you produced a funny, informative or captivating video then
- placed it on your companies facebook page
- then of your 20 "friends" "Liked" it and put it on their Facebook page
- that alone has increased your website link back right there
- then those 20 peoples video posts were seen by 220 their friends
- now that one video explains your product has the possibility of being seen by
- 8000 people looking at it that way maybe videos not that expensive after all

 QUICK STATS - The average number of friends a person has on Facebook 229

Video on your website can increase page retention time by 300%

BlueCrystal Creative media & design  
Brisbane Australia,  Ph 0418 752 103
www.bluecrystalcreative.com
Affordable and creative advertising and marketing solutions.

Visit our sister company www.youtubeforbusiness.tv for affordable video production