Mobile users are more than 45%
of all web searches and growing
IS your site ready
There are some important new and major changes
happening to the Google search code that will affect how your will be found. As you have seen for yourself,
surfing the web on mobile devices is no longer a growing trend – it's
daily business reality. Google recently announced that starting April
21, there will be changes rolling out to their SEO ranking algorithm.
The changes to the site ranking algorithm are;
-
Smartphone-friendly; With more than 40% of web sites visits done on smartphones, it is now critical have a smartphone-friendly version of your website, this is done by having a 2nd version of your site, that’s redesigned for mobile, hidden behind the normal desktop site that phones are redirected to and since it’s a separate set of pages, the options are unlimited, less text, no flash, smaller videos or even a completely different site structure.
-
Client area / Localisation; This update goes hand in hand with the first, it aims to provide users entering localised search terms (such as ‘pubs in southport’ or ‘Beenleigh butchers’) with more accurate and useful results.
-
Social Media, Blogs & Videos; Over the next 3-4 months social media will become even more of a ranking factor for Google, as it uses social media to work out what site are cool/important to real people. Combined with the opportunity to reach out and connect with your audience and increase your company visibility the need to be active on Social Media has grown immensely. & (2) (backlinks) ie: Links to your site from other sites, show that you have build relationships with your clients. Theses links/post/videos etc are counted if they are from from relevant (to your business) and quality sites Google.
As
you can see the first two of these changes ties directly into making
the web more mobile/smartphone friendly, So summing up it's important to
have:
* A mobile friendly upgrade to your site, (Mobile friendly menus, larger text etc)
* Clear Localisation, (where you are and operate)
* Quality social media posts creating backlinks from other sites
* Clear Localisation, (where you are and operate)
* Quality social media posts creating backlinks from other sites
As mobile traffic continues to skyrocket, and attracting new clients
becomes more important it’s critical to get on the right side of
Google’s mobile SEO ranking algorithm. Google will start to penalize
sites that make mobile browsing difficult and this change will have a
significant impact in your sites search results VERY SOON.
Call me to chat about the required changes you need to make
Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of BlueCrystalCreative
I provide Graphics, Advertising and Marketing Support for small business
with key strengths being Graphic Design and Video Production
or visit www.bluecrystalcreative.com
Beenleigh - Australia
