A cost effective promotional video, for JPH Equipment by BlueCrystal Creative

A cost effective video, done a few months ago for JPH Equipment of Kingston in Brisbane that video documents their desire to stay ahead of the latest in trends In agricultural equipment design from around the world.  The video was completed in under three days, including scripting and approvals.

I'm beginning to see a lot more videos taking the place of monthly or bi-monthly display advertising in industry magazines, Web video has the added bonus of still being visible on your website and to your customer many years after the initial production.

If you'd like to find out how BlueCrystal Creative can I help you reach your customers in a cost-effective manner, that generates enquiries and educate customers for years after the initial investment call Peter on 0418752103
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JPH Equipment News Agromek 2014 .

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 In November 2014 JPH Equipment managing director Jorgen Hansen travelled to the Agromek show in Denmark.  Agromek is Northern Europe's premier agricultural exposition and was attended by almost 50 thousand visitors all excited to see a record number of exhibitors showing the very latest in agricultural machinery, automation and technological innovation, with over 290 new products alone.

Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystal Creative
I produce Video and Graphics and provide Advertising and Marketing Support for small business
Please feel free to give me a call on 0418752103  or visit www.bluecrystalcreative.com  Beenleigh - Australia

Mobile users 45% of all web searches and growing

Mobile users are more than 45%
of all web searches and growing

 IS your site ready

There are some important new and major changes happening to the Google search code that will affect how your will be found.  As you have seen for yourself, surfing the web on mobile devices is no longer a growing trend – it's daily business reality. Google recently announced that starting April 21, there will be changes rolling out to their SEO ranking algorithm. 

The changes to the site ranking algorithm are; 

1. Smartphone-friendly; With more than 40% of web sites visits done on smartphones, it is now critical have a smartphone-friendly version of your website, this is done by having a 2nd version of your site, that’s redesigned for mobile, hidden behind the normal desktop site that phones are redirected to and since it’s a separate set of pages, the options are unlimited, less text, no flash, smaller videos or even a completely different site structure.
2. Client area / Localisation; This update goes hand in hand with the first, it aims to provide users entering localised search terms (such as ‘pubs in southport’ or ‘Beenleigh butchers’) with more accurate and useful results.
3. Social Media, Blogs & Videos; Over the next 3-4 months social media will become even more of a ranking factor for Google, as it uses social media to work out what site are cool/important to real people. Combined with the opportunity to reach out and connect with your audience and increase your company visibility the need to be active on Social Media has grown immensely. & (2) (backlinks) ie: Links to your site from other sites, show that you have build relationships with your clients.  Theses links/post/videos etc are counted if they are from from relevant (to your business) and quality sites Google.

As you can see the first two of these changes ties directly into making the web more mobile/smartphone friendly, So summing up it's important to have:

* A mobile friendly upgrade to your site, (Mobile friendly menus, larger text etc)
* Clear Localisation, (where you are and operate)
* Quality social media posts creating backlinks from other sites

As mobile traffic continues to skyrocket, and attracting new clients becomes more important it’s critical to get on the right side of Google’s mobile SEO ranking algorithm. Google will start to penalize sites that make mobile browsing difficult and this change will have a significant impact in your sites search results VERY SOON.  

Call me to chat about the required changes you need to make


Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of BlueCrystalCreative
I provide Graphics, Advertising and Marketing Support for small business
with key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia 

What have you done with your web site lately?

If you're like almost every other small business owner, You've got a website and that's great, I'm happy for you.  But when was the last time you updated it? Added a new item content, and then linked that content it to your social media?

Typically most small business websites are only updated sporadically and social media posts may happen a couple of times a year if you're lucky. I'm not just suggesting that you do this because it makes you look good,

Search engines (or at least the 80% that's Google) has changed how your website rankings are calculated, and that's important.  As of the last few updates, Google pays very little attention to the traditional things that it use to like "Meta tags" and "keywords" - the thing that count the most at the moment is real content - real stories - real pictures, REAL things that real people want to know and share.

Sadly going from scratching your head and changing a few keywords to actually writing an interesting story of 300 to 500 words requires a little more discipline.  For most people remembering to stop day to day work, to try and come up with a different artical idea every month or even every week is really time consuming and quite taxing.  Add in that real world time pressures of business, bookwork, partners and children an it seems like all your time is gone, but that fact is like any other form of housekeeping this is something you must do.

One of the techniques that I use is to create a calendar and sit down quietly by myself and come up with half a 10-15 ideas and then ad in the different holiday or events Christmas Easter et cetera and then start putting marks on the calendar wher each headline would work best, Now look at what gaps are left.  When you approach it this way it's not as hard as it first seemsto come up with a post a month or even to

OK you've actually planned your headlines, try adding a few subheadings, or even an outline, it's much easier to finish, you might even be able to sub it out to somebody like me (BlueCrystal Creative, yep that's our plug)

If you can manage to at least build your frame work of headings, subheadings and news story ideas, then the next time you have a quiet day year right guess what you could do that if it was a quiet day you could probably knock over two or three of them and set them up automatically.  If you're using a Blog, WordPress or CMS that allows you to set go live dates, that publish automatically you can even get that post to feed Facebook and Twitter.  So get your web updates plan worked ona start writing.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
we're a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418 752 103
or visit www.bluecrystalcreative.com
Beenleigh - Australia 

http://www.bluecrystalcreative.com/

Websites don't have to cost a fortune.

Your new website doesn't have to cost a fortune.


With BlueCrystal Creative getting a website has never been easier. We walk you through step by step, photos, text & design getting you online in as little as 4 days.

When was the last time you used the Yellow Pages?  In just 10-15 years the web has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B.  Just as print media is losing market share to online services, traditional style print based advertising is losing readers and its effectiveness.  However if your online your business marketing has an unlimited reach, is many times more cost effective than the Yellow Pages or print and can be found by mobile users.  Now more than ever before Australian consumers are more likely than ever before to use the internet to find products and services and we understand that getting the most out of your web site is important.

BlueCrystal Creative is a web design company will be your partner in implementing everything you need.  You don't have to know how to write, design or market your website. You'll save time in the short-term and money in the long-term.  We can integrate social media, implement search engine optimisation, create and use product video to show clients how you're your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with reasonable cost.

We provide Fast, fully supported Australian and US based hosting services.

The cost to run your own web site is now affordable as all our customers have access to the World's Easiest Self-Update Console. This means your web site does not need the help of a web site designer to make small changes or add a new photo that can cost hundreds per update. Advantages of updating your own site not only gives you the ability to update your information, it also allows you to build online marketing campaigns, promotions, specials, etc and keep them up to date.

BlueCrystal Creative offer content writing, blog copywriting, and photography that provides you with a content driven website with a positive marketing strategy suited to your business. BlueCrystal Creative is a Brisbane design company, located between Brisbane and the Gold Coast. We create Marketing, Advertising & Social media content for Small Business, and offer quality Design, Print, Web, Packaging, Photography, Video & Email Marketing

SPECIAL OFFER - Ten 2min product videos for as little as $2400

This is targeted offer designed to build website content and increase site traffic and sales conversions. Google loves any site that's consistently adding new content and video is king. Adding a new product videos to a website every month for 10months is the same cost as newspaper or magazine advertising but video has a lifespan of many years and will still be getting customers for years.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

The Friends of my customers are my customers

The Friends of my customers are my customers

When Ford (USA) launched its
Explorer SUV video via Facebook last year,
it was more effective than a Super Bowl ad,
guess the cost of 30sec Super Bowl time.

QUICK STATS Fords Explorer facebook page got 232,556 likes & 2,786 on share's (people talking about it)  In plain english that means is nearly a quarter of a million people acknowledged liking the product
shared with there friends and 2,786 went even further by activity promoting the product.

Lets compare that

• Mainstream media, in a city of 2~2.5 million, where just under 10% of the population is interested in the product (232,556 people) and watched the TV advertisement, and being traditional broadcast if you are trying to reach other city's you double, triple your cost (or more) Also once your purchased block of air time is gone, it's gone
• Social Media = All of the above with out the cost, Oh did I mention that's this is world wide and 24/7 and will be available for years   

- If you produced a funny, informative or captivating video then
- placed it on your companies facebook page
- then of your 20 "friends" "Liked" it and put it on their Facebook page
- that alone has increased your website link back right there
- then those 20 peoples video posts were seen by 220 their friends
- now that one video explains your product has the possibility of being seen by
- 8000 people looking at it that way maybe videos not that expensive after all

 QUICK STATS - The average number of friends a person has on Facebook 229

Video on your website can increase page retention time by 300%

BlueCrystal Creative media & design  
Brisbane Australia,  Ph 0418 752 103
www.bluecrystalcreative.com
Affordable and creative advertising and marketing solutions.

Visit our sister company www.youtubeforbusiness.tv for affordable video production

New website and 5 HD Videos for JPH Equipment

New website and 5 Videos for JPH Equipment

BlueCrystal Creative is very proud to announce the launch of the new JPH Equipment website and 5 Videos, Its been a very rewarding journey and I'm very proud of the result that we've achieved.



JPH Equipment sells an Australian built Windrow Turner that’s comparable to any Windrow Turner currently sold in the World. Available in 2 sizes: CT360 or CT270 (both towable) to ensure you have the right Windrow Turner for your Recycling/Composting Waste Management needs, and a range of other supporting products.    JPH Equipment's manufacturing division is a well established, reputable manufacturer who have been designing and building machinery for well over 25 years. Their speciality is designing machinery that is simple to use and operate but keeping in mind that each unit has to be durable too.  Their well equipped workshop utilises the latest engineering technology such as CNC machining and laser cutting etc. They have been supplying to markets across Australia and overseas.













Thanks to JPH Equipment

BlueCrystal Creative, Graphic design & Sign company offering; Signwriting, Print and Graphic Design, Typesetting, Flags and Banners, Sell on-hold, Jingles, video production and Audio Recording, we are located in south east Queensland Australia, between Brisbane and the Gold Coast, please call 0418 752 103 we offer affordable and creative advertising and marketing solutions.
 
http://www.bluecrystalcreative.com/