A cost effective video, done a few months ago for JPH Equipment of Kingston in Brisbane that video documents their desire to stay ahead of the latest in trends In agricultural equipment design from around the world. The video was completed in under three days, including scripting and approvals.
I'm beginning to see a lot more videos taking the place of monthly or bi-monthly display advertising in industry magazines, Web video has the added bonus of still being visible on your website and to your customer many years after the initial production.
If you'd like to find out how BlueCrystal Creative can I help you reach your customers in a cost-effective manner, that generates enquiries and educate customers for years after the initial investment call Peter on 0418752103 .
JPH Equipment News Agromek 2014
.
. In November 2014 JPH Equipment managing director Jorgen Hansen travelled
to the Agromek show in Denmark. Agromek is Northern Europe's premier
agricultural exposition and was attended by almost 50 thousand visitors
all excited to see a record number of exhibitors showing the very latest
in agricultural machinery, automation and technological innovation,
with over 290 new products alone.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of BlueCrystal Creative I produce Video and Graphics and provide Advertising and Marketing Support for small business Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
How confident are you that you Business can meet the challenges created by marketing and communications changes flooding through the Internet? In just 10-15 years the ‘Net’ has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B. Just as print media is losing market share to online services, traditional style print based advertising is losing its effectiveness.
Hello, my name is Peter FitzGerald. I am an internet marketing support specialist.
If your website is a static site (i.e. text & pics, like a newspaper) and designed to explain your services or promote your products? that a great start, however this ‘traditional’ approach can place you at risk as the digital communication ‘revolution’ sweeps the business world. Most people now are impatient for the information they require and use a computer, smartphone or tablets to look for, or compare products/services. Simply put, the old style sales model is broken and having a website ‘optimised’ to cater these devices is no longer an option. It is a necessity!
I can show you how to make the you Businesses website more effective! Best of all, I can show you how it can be modified at minimum cost to cater to the new technologies, yet preserve your current image.
I will call you this week to talk about how you can integrate new video/multi-media technologies into your current web site at minimum expense. I can show you how to integrate social media, implement search engine optimisation, use product video to show how you’re your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with minimum cost using your current website.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of Bluecrystal creative a Brisbane Graphics, Advertising and Marketing Support company for small business with my key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
With BlueCrystal Creative getting a website has never been easier. We walk you through step by step, photos, text & design getting you online in as little as 4 days.
When was the last time you used the Yellow Pages? In just 10-15 years the web has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B. Just as print media is losing market share to online services, traditional style print based advertising is losing readers and its effectiveness. However if your online your business marketing has an unlimited reach, is many times more cost effective than the Yellow Pages or print and can be found by mobile users. Now more than ever before Australian consumers are more likely than ever before to use the internet to find products and services and we understand that getting the most out of your web site is important.
BlueCrystal Creative is a web design company will be your partner in implementing everything you need. You don't have to know how to write, design or market your website. You'll save time in the short-term and money in the long-term. We can integrate social media, implement search engine optimisation, create and use product video to show clients how you're your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with reasonable cost.
We provide Fast, fully supported Australian and US based hosting services.
The cost to run your own web site is now affordable as all our customers have access to the World's Easiest Self-Update Console. This means your web site does not need the help of a web site designer to make small changes or add a new photo that can cost hundreds per update. Advantages of updating your own site not only gives you the ability to update your information, it also allows you to build online marketing campaigns, promotions, specials, etc and keep them up to date.
BlueCrystal Creative offer content writing, blog copywriting, and photography that provides you with a content driven website with a positive marketing strategy suited to your business. BlueCrystal Creative is a Brisbane design company, located between Brisbane and the Gold Coast. We create Marketing, Advertising & Social media content for Small Business, and offer quality Design, Print, Web, Packaging, Photography, Video & Email Marketing
SPECIAL OFFER - Ten 2min product videos for as little as $2400
This is targeted offer designed to build website content and increase site traffic and sales conversions. Google loves any site that's consistently adding new content and video is king. Adding a new product videos to a website every month for 10months is the same cost as newspaper or magazine advertising but video has a lifespan of many years and will still be getting customers for years.
Thanks for taking the time to read this blog I'm Peter Fitzgerald, Owner of Bluecrystal creative a Brisbane Graphics, Advertising and Marketing Support company for small business with my key strengths being Graphic Design and Video Production
Please feel free to give me a call on 0418752103 or visit www.bluecrystalcreative.com Beenleigh - Australia
When Ford (USA) launched its Explorer SUV video via Facebook last year, it was more effective than a Super Bowl ad, guess the cost of 30sec Super Bowl time.
QUICK STATS Fords Explorer facebook page got 232,556 likes & 2,786 on share's (people talking about it) In plain english that means is nearly a quarter of a million people acknowledged liking the product
shared with there friends and 2,786 went even further by activity promoting the product.
Lets compare that
Mainstream media, in a city of 2~2.5 million, where just under 10% of the population is interested in the product (232,556 people) and watched the TV advertisement, and being traditional broadcast if you are trying to reach other city's you double, triple your cost (or more) Also once your purchased block of air time is gone, it's gone
Social Media = All of the above with out the cost, Oh did I mention that's this is world wide and 24/7 and will be available for years
- If you produced a funny, informative or captivating video then
- placed it on your companies facebook page
- then of your 20 "friends" "Liked" it and put it on their Facebook page
- that alone has increased
your website link back right there
- then those 20 peoples video posts were seen
by 220 their friends
- now that one video explains your product has the
possibility of being seen by
- 8000 people looking at it that way maybe videos not that expensive after all
QUICK STATS - The average number of friends a person has on Facebook 229
Video on your website can increase page retention time by 300%
BlueCrystal Creative media & design Brisbane Australia, Ph 0418 752 103 www.bluecrystalcreative.com Affordable and creative advertising and marketing solutions.
Over the years I've worked in or on almost every form of advertising TV, newspapers, want-a-be agency's, signs, corporate multi-nationals, recording studios, publishing, flags & banners - and only thing I can tell you as an absolute certainty is. . .
Advertising as you know it is dead
Just think how much the world has changed in the last five years, the exponential growth of the Internet, social networks, YouTube. The explosion of tablet's, smart phone's and web enabled to televisions in to the home, honestly when was the last time you bought a newspaper, It's all iPads and smart phone's now.
And it's only likely to get worse remember the family sitting around the TV as little as five years ago today most likely everyone in your house is watching a different show/video/game some of then not even available in Australia as a matter of fact YouTube itself estimates that 90% of all web traffic will be VIDEO by 2014
So let's stop and look at what your options are today if you spent $2000 on advertising On TV even with out production costs it's gone in 30 to 60 seconds and that's a non-prime on time slot
On radio depending on market and station it's gone in anywhere from a day to week-and-a-half
Bet you cash on a newspaper it's gone in a week or maybe just a one day on a weekend
In Yellow Pages it's gone in year and that's not a big add
Now where starting to get some return for our outlay, build a cheep website and maybe that will be good for 3 to 6 years, as long as your writing a little new content now and then.
Signs give a good return and have a life of perhaps five to 7 years, signs work well for business who's customers are in the local area.
But if you have the right type of video content online it can still be working for you 10 years or maybe 20 years later, for example if you sell playgrounds a video on how to choose, site, build & maintain you playground will be relevant for years, if you sell wholesale food stuffs recipes and storage tips will be usable for years. And because it's on Youtube once the production is complete it's free for all those 10 years, it increases your SEO and builds your business's on-line brand and most importantly provides your customers with information the really want
So you have a clear choice to make, stay with TV, radio & newspapers, or give me a call and let me show you how a mix of video, social networks, can be no more expensive.
I'm Peter FitzGerald from BlueCrystal Creative and we do YouTube for Business
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
BlueCrystal Creative's new video show reel Feb2012~Feb2013
I’ve uploaded to YouTube my new video show reel Feb2012~Feb2013 which features a selection of clips from
some of my recent 20+ videos in the last 12 months, the show reel highlights of my work as film maker, cameraman and editor as well as a little animation. Thought you might like to see it.
Thanks, Peter FitzGerald from
BlueCrystal Creative and
we do
YouTube for Business
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
NEW HD Trade Video for RMP - Remote Maintenance Planner
B & N Crane Repairs asked what was most important to owners and
operators and have now developed RMP. Remote Maintenance Planner
provides timely and accurate information for fleet owners directly from
the unit. RMP provides the engine hrs that you need for precise
servicing scheduling in near to real time, with email feedback reminders
on when the next service is due, high or low battery voltages and what
ever "Engine Topics or unit condition alerts you've configured the on
board RTU to provide plus GPS tracking all in almost real time.
If you'd like to know more contact,
B&N Cranes for Repairs, Crane Servicing and Engineering
Office (07) 3265 1176 or Troy Hand: 0423 561 111 www.bncranes.com.au
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
BlueCrystal Creative is very proud to announce the launch of the new JPH Equipment website and 5 Videos, Its been a very rewarding journey and I'm very proud of the resultthat we've achieved.
JPH Equipment sells an Australian built Windrow Turner that’s comparable
to any Windrow Turner currently sold in the World. Available in 2
sizes: CT360 or CT270 (both towable) to ensure you have the right
Windrow Turner for your Recycling/Composting Waste Management needs, and a range of other supporting products. JPH Equipment's manufacturing division is a well established,
reputable manufacturer who have been designing and building machinery
for well over 25 years. Their speciality is designing machinery that is
simple to use and operate but keeping in mind that each unit has to be
durable too. Their well equipped workshop utilises the
latest engineering technology such as CNC machining and laser cutting
etc. They have been supplying to markets across Australia and overseas.
BlueCrystal Creative, Graphic design & Sign company offering;
Signwriting, Print and Graphic Design, Typesetting, Flags and Banners,
Sell on-hold, Jingles, video production and Audio Recording, we are
located in south east Queensland Australia, between Brisbane and the
Gold Coast, please call 0418 752 103 we offer affordable and creative
advertising and marketing solutions. http://www.bluecrystalcreative.com/
