How often when renewing or getting new signage for your business do you consider the whole building and its environment? At BlueCrystal Creative we often have people coming to us, seeking new or upgraded signage for their business without even considering the building or street it's going to be seen in!
Before you start your signage review, take a photo of the outside
of your
building, stand and truly look what the oncoming traffic can really see.
Do plants, or other signs predominantly fill
the environment, can you make out the shape of the building from the
street? Take a moment to try and view the building actually as a first
time client does, OK now consider what
colours in your logo pallet could be used to contrast you business
against the background, in some cases by choosing one of your logo's
stronger colours
and repainting the entire building in just that colour, a much smaller
sign can
be used to even greater effect, because the whole building now acts as a
logo. You often see this used to great effect by major chain
operations, you can drive along
a busy street and see the whole building painted in their corporate
colour and
recognise it instantly
A second advantage of using the corporate colour, is that it's the equivalent of adding white space
around the logo which in a visually confusing street can add a
great deal of clarity
If you would like to find out about how to use you're building for best effect call us at BlueCrystal Creative today and ask us about the science of Business signs
BlueCrystal Creative ~
Quality signs for your small business
BlueCrystal Creative media & design
Brisbane Australia, Ph 0418 752 103
www.bluecrystalcreative.com
Affordable and creative advertising and marketing solutions.
