“Want to look like an expert? We give you the tools to look like one!”

How confident are you that you Business can meet the challenges created by marketing and communications changes flooding through the Internet? In just 10-15 years the ‘Net’ has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B. Just as print media is losing market share to online services, traditional style print based advertising is losing its effectiveness.

Hello, my name is Peter FitzGerald. I am an internet marketing support specialist.

If your website is a static site (i.e. text & pics, like a newspaper) and designed to explain your services or promote your products? that a great start, however this ‘traditional’ approach can place you at risk as the digital communication ‘revolution’ sweeps the business world. Most people now are impatient for the information they require and use a computer, smartphone or tablets to look for, or compare products/services. Simply put, the old style sales model is broken and having a website ‘optimised’ to cater these devices is no longer an option. It is a necessity!

I can show you how to make the you Businesses website more effective! Best of all, I can show you how it can be modified at minimum cost to cater to the new technologies, yet preserve your current image.

I will call you this week to talk about how you can integrate new video/multi-media technologies into your current web site at minimum expense. I can show you how to integrate social media, implement search engine optimisation, use product video to show how you’re your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with minimum cost using your current website.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

Need to grow sales, But can't afford in-house Marketing?

My name is Peter FitzGerald I am a Creative Director and owner of BlueCrystal Creative.

BlueCrystal Creative creates Marketing, Advertising, Video Production & Social Content for Small to Medium Businesses, serving Brisbane, Gold Coast and South East Queensland.   We have a wide range of skills including Graphic design, branding and identity, catalogue production, photography, retouching, prepress & large format printing, web management & design, eLearning, storyboarding & multimedia, video & audio production & editing.

BlueCrystal Creative is an ideal fit for companies needing a bit of everything marketing, advertising and training done to a professional level.

Thanks for thaking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
we're a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com

Websites don't have to cost a fortune.

Your new website doesn't have to cost a fortune.


With BlueCrystal Creative getting a website has never been easier. We walk you through step by step, photos, text & design getting you online in as little as 4 days.

When was the last time you used the Yellow Pages?  In just 10-15 years the web has gone from a technical wonder to a business must. It has already killed many traditional ways of doing business, both retail and B2B.  Just as print media is losing market share to online services, traditional style print based advertising is losing readers and its effectiveness.  However if your online your business marketing has an unlimited reach, is many times more cost effective than the Yellow Pages or print and can be found by mobile users.  Now more than ever before Australian consumers are more likely than ever before to use the internet to find products and services and we understand that getting the most out of your web site is important.

BlueCrystal Creative is a web design company will be your partner in implementing everything you need.  You don't have to know how to write, design or market your website. You'll save time in the short-term and money in the long-term.  We can integrate social media, implement search engine optimisation, create and use product video to show clients how you're your product works, and maximise mobile market benefits. And best of all, in most cases you can do this with reasonable cost.

We provide Fast, fully supported Australian and US based hosting services.

The cost to run your own web site is now affordable as all our customers have access to the World's Easiest Self-Update Console. This means your web site does not need the help of a web site designer to make small changes or add a new photo that can cost hundreds per update. Advantages of updating your own site not only gives you the ability to update your information, it also allows you to build online marketing campaigns, promotions, specials, etc and keep them up to date.

BlueCrystal Creative offer content writing, blog copywriting, and photography that provides you with a content driven website with a positive marketing strategy suited to your business. BlueCrystal Creative is a Brisbane design company, located between Brisbane and the Gold Coast. We create Marketing, Advertising & Social media content for Small Business, and offer quality Design, Print, Web, Packaging, Photography, Video & Email Marketing

SPECIAL OFFER - Ten 2min product videos for as little as $2400

This is targeted offer designed to build website content and increase site traffic and sales conversions. Google loves any site that's consistently adding new content and video is king. Adding a new product videos to a website every month for 10months is the same cost as newspaper or magazine advertising but video has a lifespan of many years and will still be getting customers for years.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

The new criminal rules for workplace compliance

Since 2001 all businesses come under the Criminal Code and compliance with requirements of various government departments is mandatory. Even more daunting is the fact that you are now obliged to know all the rules or be criminally liable if an accident happens as there is a presumption of guilt if companies cannot demonstrate ‘a culture of compliance’. Here are some examples.

• You are obliged to provide staff, customers and visitors with a safe environment.
• It is a criminal act to behave in way a court might decide is ‘misleading and deceptive’.
• You can be held responsible for the performance of the products you have sold or work you’ve done. Worse you can be sued (or even jailed) if someone using your product is injured or killed even though you know the product is perfectly safe when properly operated.

Four simple tips can help keep you clear of the courts and sleep soundly at night...

The most important defence in creating a safe environment is to show you took ‘timely & reasonable’ steps to avoid the possibility of an accident.  Make sure your factory, office or shop has relevant signs or stickers to warn where there is a potential risk of a fall or an accident. It works and is cheaper than lawyers and can keep you out of jail.

In you sell products that can be dangerous when not properly operated have a video made and put online so that you can demonstrate that you took reasonable steps to show the correct way to operate and maintain them.

Regularly review the various areas of risk and compliance with staff. As the owner and/or manager YOU have a duty to ensure they are fully aware of the exposure to potential criminal charges. Experience suggests a company found to commit a breach of the law may face lower penalties. Take out some form of Directors insurance, even though the cover may not be comprehensive.


It is also a good idea to have ready names of qualified business advisers that can guide you through the maze of compliance.

Where is small and medium size business most at risk? Experience suggests it is in the areas workplace health and safety, and damage to the environment. Remember correct signage and easy access to relevant information is the first step to avoid costly litigation or even worse, a tragedy that will scar you forever.




BlueCrystal Creative media & design  
Brisbane Australia,  Ph 0418 752 103  
www.bluecrystalcreative.com
Affordable and creative advertising and marketing solutions.

Custom Safety Stickers a wise investment

 

With OH&S and Compliance issues being what they are, FUZZY! it doesn't cost much to cover yourself in case of liabilities. 

BlueCrystal Creative experience in creating custom industrial warning has labels that help ensure dangers are displayed and your obligations as a director or manager are met.

 

We have wide ranging industrial experience and are fully capable of reading electrical schematics and hydraulic flowcharts. We can create  labels that correctly translate the danger or personal obligation to the user.

With a full range of design and production capabilities, BlueCrystal Creative has the proven ability to design, produce and supply almost any safety sign, safety label needed.

Our experienced designer can create to your exact requirements so that the message is accurately communicated, reducing risk, protecting people from harm and protecting yourself from liabilities. 

http://www.bluecrystalcreative.com/

BlueCrystal Creative media & design  
Brisbane Australia,  Ph 0418 752 103  
www.bluecrystalcreative.com
Affordable and creative advertising and marketing solutions.