Have you given your customers anything for free lately?

 Have you given your customers anything for free lately?

I know that doesn't sound logical, you're in business to make money right.  But when you look at it from the other side of the table, the main reason you or anyone else browses the internet, calls or walks into a store is to find information.  And finding the right information and getting something for free will in most cases will give potential customers a better opinion of your business and your website. Do it often enough and people will start to think of you as a friend!

That's right I said friend when you're on Facebook, LinkedIn, Pinterest or using Twitter - it's called social media for a reason, people (your customers) want to feel useful and involved.  By shareing something thats interesting, new or poorly understood on social media (your information), your customers can share with their friends and the rest of the world. WHY? It makes them (your customers) look good and feel involved, Best of all they know which of their friends are interested in your service business or product.  How good is it when your customers are selling your product or service for you, for free, on their own time, now you are correctly using social media.

It's important to understand that, Just pushing an typical advertising on social media is like somebody showing up at the door, trying to get you to change power suppliers at 6:30 on Tuesday evening, NOT GOOD ~ You where thinking along the lines of "Go away" but it probably took a bit longer to say.

Take the time, do it right and your customers will be selling your product or service for you, for free, on their own time.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of BlueCrystalCreative
I provide Graphics, Advertising and Marketing Support for small business
with key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia 

Do you customers always ask the same questions?

It doesn't matter what business you're in, there is always something that customers want to know, how does it work, how can I make it better, is there a cheaper/faster way to do it, there's dozens of questions that people want to know about your product, business, or your industry and guess who knows the answer; You Do! So why not tell them?

Take the time to make a fact sheet of those standard questions that you get asked all of the time ad some illustrations or photos whatever is needed, it dosen't have to be a work of art, because customers really want to know.

Once you've got it completed, pass it to your friendly local graphic artist for a touch of polish, then you can place your new article or flyer on your website, use it on your on your social media pages (Twitter, LinkedIn and Facebook) or make it part of your monthly mail out. Your customers will Love it and in our lot of cases share it with friends because they really want to know what you know

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of BlueCrystalCreative
I provide Graphics, Advertising and Marketing Support for small business
with key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418752103
or visit www.bluecrystalcreative.com
Beenleigh - Australia

What have you done with your web site lately?

If you're like almost every other small business owner, You've got a website and that's great, I'm happy for you.  But when was the last time you updated it? Added a new item content, and then linked that content it to your social media?

Typically most small business websites are only updated sporadically and social media posts may happen a couple of times a year if you're lucky. I'm not just suggesting that you do this because it makes you look good,

Search engines (or at least the 80% that's Google) has changed how your website rankings are calculated, and that's important.  As of the last few updates, Google pays very little attention to the traditional things that it use to like "Meta tags" and "keywords" - the thing that count the most at the moment is real content - real stories - real pictures, REAL things that real people want to know and share.

Sadly going from scratching your head and changing a few keywords to actually writing an interesting story of 300 to 500 words requires a little more discipline.  For most people remembering to stop day to day work, to try and come up with a different artical idea every month or even every week is really time consuming and quite taxing.  Add in that real world time pressures of business, bookwork, partners and children an it seems like all your time is gone, but that fact is like any other form of housekeeping this is something you must do.

One of the techniques that I use is to create a calendar and sit down quietly by myself and come up with half a 10-15 ideas and then ad in the different holiday or events Christmas Easter et cetera and then start putting marks on the calendar wher each headline would work best, Now look at what gaps are left.  When you approach it this way it's not as hard as it first seemsto come up with a post a month or even to

OK you've actually planned your headlines, try adding a few subheadings, or even an outline, it's much easier to finish, you might even be able to sub it out to somebody like me (BlueCrystal Creative, yep that's our plug)

If you can manage to at least build your frame work of headings, subheadings and news story ideas, then the next time you have a quiet day year right guess what you could do that if it was a quiet day you could probably knock over two or three of them and set them up automatically.  If you're using a Blog, WordPress or CMS that allows you to set go live dates, that publish automatically you can even get that post to feed Facebook and Twitter.  So get your web updates plan worked ona start writing.

Thanks for taking the time to read this blog
I'm Peter Fitzgerald, Owner of Bluecrystal creative
we're a Brisbane Graphics, Advertising and Marketing Support company for small business
with my key strengths being Graphic Design and Video Production

Please feel free to give me a call on 0418 752 103
or visit www.bluecrystalcreative.com
Beenleigh - Australia 

http://www.bluecrystalcreative.com/