Advertising as you know it is dead
Over the years I've worked in or on almost every form of advertising TV, newspapers, want-a-be agency's, signs, corporate multi-nationals, recording studios, publishing, flags & banners - and only thing I can tell you as an absolute certainty is. . .
Advertising as you know it is dead
Just think how much the world has changed in the last five years, the exponential growth of the Internet, social networks, YouTube. The explosion of tablet's, smart phone's and web enabled to televisions in to the home, honestly when was the last time you bought a newspaper, It's all iPads and smart phone's now.
And it's only likely to get worse remember the family sitting around the TV as little as five years ago today most likely everyone in your house is watching a different show/video/game some of then not even available in Australia as a matter of fact YouTube itself estimates that 90% of all web traffic will be VIDEO by 2014
So let's stop and look at what your options are today if you spent $2000 on advertising On TV even with out production costs it's gone in 30 to 60 seconds and that's a non-prime on time slot
On radio depending on market and station it's gone in anywhere from a day to week-and-a-half
Bet you cash on a newspaper it's gone in a week or maybe just a one day on a weekend
In Yellow Pages it's gone in year and that's not a big add
Now where starting to get some return for our outlay, build a cheep website and maybe that will be good for 3 to 6 years, as long as your writing a little new content now and then.
Signs give a good return and have a life of perhaps five to 7 years, signs work well for business who's customers are in the local area.
But if you have the right type of video content online it can still be working for you 10 years or maybe 20 years later, for example if you sell playgrounds a video on how to choose, site, build & maintain you playground will be relevant for years, if you sell wholesale food stuffs recipes and storage tips will be usable for years. And because it's on Youtube once the production is complete it's free for all those 10 years, it increases your SEO and builds your business's on-line brand and most importantly provides your customers with information the really want
So you have a clear choice to make, stay with TV, radio & newspapers, or give me a call and let me show you how a mix of video, social networks, can be no more expensive.
I'm Peter FitzGerald from BlueCrystal Creative and we do YouTube for Business
BlueCrystal Creative, Graphic design & Sign company offering; Signwriting, Print and Graphic Design, Typesetting, Flags and Banners, Sell on-hold, Jingles, video production and Audio Recording, we are located in south east Queensland Australia, between Brisbane and the Gold Coast, please call 0418 752 103 we offer affordable and creative advertising and marketing solutions.
http://www.bluecrystalcreative.com/
